Ziggo’s new positioning "Make today fantastic" refers to the infinite possibilities of today's technology. But, some people are not familiar with it. Especially for the elderly PR agency Glasnost developed the Huiskamer van Toen (Yesterday’s living room). This accessible immersive experience takes the audience on an audiovisual journey through time that stirs up a lot of precious memories.
De Huiskamer van Toen toured several nursing homes and meeting places to offer the elderly a trip down memory lane. They also had the opportunity to participate in the digital workshop 'Sharing Memories' of Ziggo’s Welcome Online teaching program. And that stirred up a lot of positive PR too.
What it feels like.
Client: VodafoneZiggo - agency: Glasnost - concept: Huib Maaskant, Sophie Benink - film production: New Amsterdam Film Company.