How do you really improve customer service in just 100 days? Wanna Bet activated the entire organization. CIO Ruben Uppelschoten himself set a good example: Wanna Bet that we will have more happy customers in 100 days? TV host Frank Evenblij traveled all over the country to create content about Wanna Bet. Roving Reporters visited the remotest corners of the company to record the progress.
More than 200 bets were placed in a short period of time and customers started to notice the difference almost immediately. Three months later, the service NPS score had increased by a whopping 10 points! Bet won, right? Of course, everyone wanted to see the return of the management. And that happened. Ruben got behind the reception desk for a day in a skirt, other managers became toilet ladies or window cleaners. Wanna Bet was the talk of the town throughout the organization for a long time.
Awards: Grand Prix Content Marketing 2016, shortlist European Excellence Awards.
Key visual of the program.
Wanna Bet that we will have more happy customers in 100 days?
Posters in all offices.
Trailer on the Ziggo intranet.
Cards to stimulate bets.
Submit your bet as well!
Dozens of videos by the roving reporters.
Every two weeks a fresh wall newspaper with updates.
Fun returns by the management.
Client: Ziggo - agency: Proof - concept: Huib Maaskant, Krijn van Duijvenbode – copy: Huib Maaskant - art: Krijn van Duijvenbode – production: Proof.
