Petite Amélie was born in Lyon, France, in 2010. A mum-to-be can’t find the baby cot of her dreams for her daughter. She takes matters into her own hands, designs it herself and... the rest is history. Petite Amélie is about creating a magical childhood, packed with stories and discoveries. But how do you tell that story to a bigger audience? Across several markets?
Performance marketing meets a strong branding idea. We captured the brand essence in the line 'Made by a mum, created for imagination.' And... we created animated characters from Petite Amélie toys to bring the magic to life. Short videos and social stills each tell a micro-story of imagination. A second set of assets uses the same images to herald the beautiful Petite Amélie products.
Let's dream of stars - just one of the magical brand videos.
The house bed where stories are born - just one of the product videos.
Character development, based on Petite Amélie toys.
Social images for sponsored posts.
Website hero images.
Social engagement.
The Petite Amélie story.
Client: Petite Amélie - agency: Adwise - concept, copy: Huib Maaskant - art: Richard Hop - DOP: Daniël Gallenkamp - post: Allard Zoetman - animation: Roland Lamers - production: Isabeau Altena.
