Petite Amélie was born in Lyon, France, in 2010. A mum-to-be can’t find the baby cot of her dreams for her daughter.  She takes matters into her own hands, designs it herself and... the rest is history. Petite Amélie is about creating a magical childhood, packed with stories and discoveries. But how do you tell that story to a bigger audience? Across several markets?
Performance marketing meets a strong branding idea. We captured the brand essence in the line 'Made by a mum, created for imagination.' And... we created animated characters from Petite Amélie toys to bring the magic to life. Short videos and social stills each tell a micro-story of imagination. A second set of assets uses the same images to herald the beautiful Petite Amélie products.

Let's dream of stars - just one of the magical brand videos.

The house bed where stories are born - just one of the product videos.

Character development, based on Petite Amélie toys.

Social images for sponsored posts.

Website hero images.

Social engagement.

The Petite Amélie story.

Client: Petite Amélie - agency: Adwise - concept, copy: Huib Maaskant - art: Richard Hop - DOP: Daniël Gallenkamp - post: Allard Zoetman - animation: Roland Lamers - production: Isabeau Altena.

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