Peace movement IKV Pax Christi continues as PAX. How do you tell that story within a very limited budget? By making smart use of what is available. Vrede. Wie durft? (Peace. Are you in?) is about peace today. Everyone can act for peace by making their voices heard on Facebook, pressuring politicians on Twitter or simply putting up posters everywhere.
The rebranding launched with the song The Brave Of Our Hearts which Tim Akkerman wrote especially for PAX. After all, you can get to almost everyone with music. The Socutera (free national airtime for NGOs) TVC acted as the music video. The music and posters fueled the press event where the new name was launched. The story continued around the country at the national Liberation Day concerts and the PAX Embassies of Peace. PAX. Peace. Are you in?
Physical and digital posters at the heart of the campaign.
Launch with a mini conference in Club Trouw Amsterdam.
Client: PAX - agency: Mach1 – concept: Huib Maaskant, Raymond Oostveen - copy: Huib Maaskant - art: Raymond Oostveen – logo: Het IJzeren Gordijn – music: Tim Akkerman, Nando Eweg – video: Re:Branded.