PFZW is the pension fund for healthcare and welfare. Everyone working in healthcare and welfare in The Netherlands builds a pension with PFZW. The contributions are invested to ensure a good retirement. Increasingly, PFZW is investing in companies that contribute to environmental and societal impact. This way, your pension money counts twice.
The campaign features real stories of real people that showcase how money can count twice. The cases vary from investing in affordable housing to sustainable energy and medical solutions. Each case shows how putting money into the right projects really makes a difference.
Print ad.
Print ad.
Print ad.
All cases reformatted for various social media.
Client: PFZW - agency: Van Santen Netwerk - concept, copy, interviews: Huib Maaskant - Video production: Frondt - Photography: Marleen Kuipers.
