Internationally, Grolsch stands for Unconventional by tradition. How do you tell that in a smarter way than traditional campaigning? With a striking project in a world with which Grolsch has long been associated: film.
Grolsch Filmworks gives young talented filmmakers the opportunity to create an unconventional film under the wings of an experienced curator. In this edition, Giancarlo Sanchez made a portrait of Colin Vlaar, founder of the now famous Skatecafé in Amsterdam-Noord. All under the watchful eye of actor and director Steven Berkoff.
We made the production of the film an even bigger story than the film itself, good for months of content on social media.
The big picture of the story around the film in social media: pre-production, production, premiere and retrospect.
A selection of social posts of the story around the film.
Agency: Wunderman – strategy: Antoinette Hoes, Simon Neate-Stidson, Huib Maaskant – copy, script: Huib Maaskant - conversation: Raghenie Bhawanie – director: Giancarlo Sanchez – production: MikeTV, Czar Junior.
