Making technology really work for people is a major challenge for any organization. People rarely come first in IT. Too often we all encounter 'computer says no'. That can and should be different. Giarte creates the best human experiences in IT. And that calls for a clear positioning, a bold identity, and stimulating communication. The brand promise? Master the art of a perfect IT experience.
The Giarte brand manifesto.
The new base logo for Giarte.
The 'human side' has been translated into perfect imperfections; this creates six versions of the logo.
Giarte is a digital first brand. That is why created a moving identity.
Identity elements with their own design language.
Application in Flow Amsterdam (Giarte office).
Branded clothing line.
Example of an advertisement.
Example of a copy-only advertisement.
New website with a strong visual, human touch.
Client: Giarte - agency: Tussen - strategy: Daan Remarque, Huib Maaskant - identity: Reza Harek, Huib Maaskant - website: Huib Maaskant, Reza Harek, Jim Haakman.
