Imagine… you spot opportunities around the globe for goat milk. What to do? Launch a new international dairy brand with a big idea. Goatfully is a commerce-first brand with smart goat dairy products. And with an attitude that will put a goat grin on your face.
Goatfully was newly developed from the stable floor up in only five months. It all started with a thorough investigation into the competition and commercial opportunities. This evolved into a clear positioning and a product roadmap completely optimized for e-commerce.
The brand name, identity, and product design were born on the strategic basis. A smart commerce platform, a well-thought-out performance approach, and stimulating communication did the rest. And all that in no time to market.
Goatfully… a fantastic story about a challenging brand with innovative products and eager customers.
Goatfully - Full of Goaty Goodness.
Clothing line and fleet (also for sponsored athletes).
Client: Ausnutria - agency: Adwise - strategy: Huib Maaskant - concept: Huib Maaskant, Jolanda Grutter - art direction: Jolanda Grutter - design: Loes Berends - copy: Huib Maaskant - account: Niels Hobert, Kirsten Hegeman.