Imagine… you spot opportunities around the globe for goat milk. What to do? Launch a new international dairy brand with a big idea. Goatfully is a commerce-first brand with smart goat dairy products. And with an attitude that will put a goat grin on your face.
Goatfully was newly developed from the stable floor up in only five months. It all started with a thorough investigation into the competition and commercial opportunities. This evolved into a clear positioning and a product roadmap completely optimized for e-commerce.
The brand name, identity, and product design were born on the strategic basis. A smart commerce platform, a well-thought-out performance approach, and stimulating communication did the rest. And all that in no time to market.
Goatfully… a fantastic story about a challenging brand with innovative products and eager customers.
Goatfully - Full of Goaty Goodness.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/400401e7-5873-400d-8592-c60d20417c1e_rw_1920.png?h=3eced4039da7b3e42049b5fd69d94922)
Brand strategy, positioning, product roadmap, etc.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/39c5518e-6900-4168-aa49-23e8beacf733_rw_1920.png?h=fdc6b12b77bb9be67203c98ebbcf6f16)
Goatfully logo with color palette for brand, products and flavors.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/a0e9168d-cef0-40df-8a99-1b1ee9be1b81_rw_1920.png?h=45194c11a45a15b32e18b3d6a50d89b0)
Primary color combinations and backgrounds.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/ed50b2e4-9f28-4fdc-be01-4e3cd5bded19_rw_1920.png?h=39f507b44151275e8d5a884573b74191)
Typography.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/20b03409-2ecd-4a0f-b1a4-4af68038fd7c_rw_1920.png?h=f802eb45e4b52cb7831d94bb9d381c55)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/0e7ba3d4-8547-484b-bd2f-96baad123a92_rw_1920.png?h=150a88f3befc860797b8c372e62277d6)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/dfdbc84b-e272-4c36-af3e-6e1c786673ba_rw_1920.png?h=1538ff72bccb8de1708634235854a417)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/e58b81b2-9b98-4ae3-8171-fd6aa408f165_rw_1920.png?h=7331a9f0c1fc73ce22bf4660c660902d)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/b087363c-6a94-4fd8-9c77-02e25d551e6e_rw_1920.png?h=a5271561e181474e3153ecc9d062bc14)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/2f597822-1baa-4c60-95ba-0760096b5fbd_rw_1920.png?h=3502ec10b8f371cf7bbfa5682d4f5ba7)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/63e126b2-57bc-49d6-a8b3-591caadbc5ff_rw_1920.png?h=959632dd4f987d9027d0b15cf148d766)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/3d5d4193-0a4b-4d73-ba5f-f7a492f46086_rw_1920.png?h=b259a18477d0eab3ee884583f7a81588)
Packaging.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/cf025804-fdf8-45ef-a4c3-dfa9e193c248_rw_1920.jpg?h=eea49dcb17b4a4390e1bc52eb84b30b8)
Commerce platform.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/48ce7746-461f-4333-ab5a-c8574054537c_rw_1920.png?h=aad92d1c4fab27980fa7f3e8b6e64aa5)
Consistent platform design.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/d23c1284-eda2-48a9-a9e4-d591f80eb2f0_rw_1920.jpg?h=c575b828c084b74327e674812b0bb5d4)
Mobile commerce.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/37179b76-6159-4a97-b127-408adfb355f3_rw_1920.png?h=5868b32fbe5ace6b6278a02c58f41fec)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/26ee60d9-5a6b-4c7b-a31e-5242f9fda6f3_rw_1920.jpg?h=1bed714724d96d8710d6e08e2834fb29)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/19bf23b0-099f-4717-b373-dc376ace9f16_rw_1920.png?h=1fbef622c6f4715bfa031c7652c72503)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/6abfc753-ebc2-46cd-971f-a52f561f206c_rw_1920.png?h=2167b1b05380ebe0c48e8723675a3aaf)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/5d73ebdf-db1b-4bde-9911-ec9fcaba0530_rw_1920.png?h=d5caab2aa167577bb6bdc250b59cd547)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/5fd83b5b-1a2e-40c5-8a53-404bdd153831_rw_1920.png?h=087912e90bf250b19e88435eceabc76b)
Clothing line and fleet (also for sponsored athletes).
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/40dafbf5-70a5-4536-9115-05fe38c71578_rw_1920.jpg?h=842f7b01fd6e0f50612730d9d9baa581)
Numerous blogs for The Goat Guide.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/dacf18c7-dea1-4370-9a55-655aee385d16_rw_1920.png?h=e62e3c06126f6c0ee93205e53cfb865c)
Social advertising.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/59afc4ff-7738-440e-8d9c-977e78a12a48_rw_1920.jpg?h=6c8c9bd723c4c85bbfb6d21f19eebf1e)
Soft launch with Olympic skater Ireen Wüst.
Client: Ausnutria - agency: Adwise - strategy: Huib Maaskant - concept: Huib Maaskant, Jolanda Grutter - art direction: Jolanda Grutter - design: Loes Berends - copy: Huib Maaskant - account: Niels Hobert, Kirsten Hegeman.