Imagine… you spot opportunities around the globe for goat milk. What to do? Launch a new international dairy brand with a big idea. Goatfully is a commerce-first brand with smart goat dairy products. And with an attitude that will put a goat grin on your face.
Goatfully was newly developed from the stable floor up in only five months. It all started with a thorough investigation into the competition and commercial opportunities. This evolved into a clear positioning and a product roadmap completely optimized for e-commerce.
The brand name, identity, and product design were born on the strategic basis. A smart commerce platform, a well-thought-out performance approach, and stimulating communication did the rest. And all that in no time to market. 
Goatfully… a fantastic story about a challenging brand with innovative products and eager customers.
Goatfully - Full of Goaty Goodness.

Brand strategy, positioning, product roadmap, etc.

Goatfully logo with color palette for brand, products and flavors.

Primary color combinations and backgrounds.



Commerce platform.

Consistent platform design.

Mobile commerce.

Clothing line and fleet (also for sponsored athletes).

Numerous blogs for The Goat Guide.

Social advertising.

Soft launch with Olympic skater Ireen Wüst.

Client: Ausnutria - agency: Adwise - strategy: Huib Maaskant - concept: Huib Maaskant, Jolanda Grutter - art direction: Jolanda Grutter - design: Loes Berends - copy: Huib Maaskant - account: Niels Hobert, Kirsten Hegeman.

More cases

Back to Top