Microsoft Surface is a series of special devices for consumers and professionals. The new Surface Go adds another highly portable laptop to the range. As an introduction, we made Real Life Reviews. Real Microsoft employees with special hobbies test whether the Surface Go can indeed handle their real life.
A second campaign, Work smarter with Surface, brings the entire Surface range to the attention of the business community. The Account Based Marketing approach focuses on specific sectors with different messages. Within each sector, there are different expressions for the three steps in the purchase funnel: Awareness, Consideration, and Conversion.
The campaign on LinkedIn.
The campaign on LinkedIn.
Client: Microsoft - agency: Merkle - concept & copy: Huib Maaskant - concept & art: Taco Zuidema - production: Animate The World & Falsum.
