Non-alcoholic spirits, that's what non-alcoholic drinks with a full bite are called. Good Rootz is more than that. The aperitif has a balanced taste composed of the best roots that the earth produces. You can even cook, make tea with it or... too much to mention. Good Rootz is also refreshingly healthy. Such a beautiful product requires its own identity, a striking design, and a strong story. You hardly need more for a successful market introduction.

Good Rootz is a unique product in taste, composition and versatility.

The logo features a powerful root that grows through everything.

The packaging enhances the organic feel, stands out on the shelf and seduces the buyer.

The website with products, shop and recipes.

The story of Good Rootz feeds beautiful editorial content.

Social media play a key role in communication.

Client: Good Rootz - agency: Timm&Pimm - strategy, concept, design: Huib Maaskant, Rogier de Brouwers, Claudia Bertijn, Kasia Mrzyglód.

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