Non-alcoholic spirits, that's what non-alcoholic drinks with a full bite are called. Good Rootz is more than that. The aperitif has a balanced taste composed of the best roots that the earth produces. You can even cook, make tea with it or... too much to mention. Good Rootz is also refreshingly healthy. Such a beautiful product requires its own identity, a striking design, and a strong story. You hardly need more for a successful market introduction.
Client: Good Rootz - agency: Timm&Pimm - strategy, concept, design: Huib Maaskant, Rogier de Brouwers, Claudia Bertijn, Kasia Mrzyglód.