bijBouwe is the mortgage without a bank. And as you would expect from a real fintech start-up, you can arrange it all yourself safely, quickly, and cheaply online. The launch of such a refreshing new brand starts with a clear story, an individual style, and a sharp tone of voice. That was the basis of a stimulating campaign, tons of PR, and stories on social media.

Clear website: at bijBouwe you arrange everything online for minimal costs.

A clear, purely graphic identity.

All content is created from a fixed set of distinct illustrations.

Easy to digest videos explain exactly what bijBouwe can do for you (in Dutch).

The unique know-what-you-borrow check (in Dutch).

Support for making your home more sustainable (in Dutch).

Banners. In a dozen sizes.
The conversation on social media is driven by content.

Posters aimed at home buyers.

Mini ads to tease home buyers.

Explanation cards for intermediaries.

Client: Dynamic Credit - strategy: Peter Hoitinga - copy, VO: Huib Maaskant - art: Frank Mineur - identity: Durk Hattink - illustrations: Sandra Wiggers - video: Goud Uberconnected.

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