bijBouwe is the mortgage without a bank. And as you would expect from a real fintech start-up, you can arrange it all yourself safely, quickly, and cheaply online. The launch of such a refreshing new brand starts with a clear story, an individual style, and a sharp tone of voice. That was the basis of a stimulating campaign, tons of PR, and stories on social media.
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Clear website: at bijBouwe you arrange everything online for minimal costs.
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A clear, purely graphic identity.
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All content is created from a fixed set of distinct illustrations.
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Banners. In a dozen sizes.
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The conversation on social media is driven by content.
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Posters aimed at home buyers.
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Mini ads to tease home buyers.
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Explanation cards for intermediaries.
Client: Dynamic Credit - strategy: Peter Hoitinga - copy, VO: Huib Maaskant - art: Frank Mineur - identity: Durk Hattink - illustrations: Sandra Wiggers - video: Goud Uberconnected.