The Grolsch Unseen Residency offered photographer Lana Mesic two months' time to work on a new project in London. Documentary maker Daniël Gallenkamp made a unique portrait of her creative quest. 
Lana's artwork and the film were presented at Unseen 2017 during a special micro event. The evolving story surrounding the film fueled the conversation on social media for months.
The film: The currency of ideas.

Timeline with all social media content around the film: production, online premiere, event, retrospect.

A selection of social posts.

Teaser: one of the extra videos for social storytelling.

Micro event at the Unseen Photo Fair.

Agency: Wunderman – strategy: Antoinette Hoes, Simon Neate-Stidson, Huib Maaskant – copy, script: Huib Maaskant – conversation: Raghenie Bhawanie  – director: Daniël Gallenkamp – production: MacGyver.

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