KRO's Boer Zoekt Vrouw (Farmer Wants a Wife) is one of the most successful shows on Dutch television. What can you add to that? A lot. The new Farmer Wants a Wife website is fully optimized for tablets. It also acts as a full-fledged second screen. The site contains all information about the program and the farmers, plus exclusive web content such as the Broer Zoekt Vrouw (Brother Wants a Wife) series, 360-degree videos, and additional material.
With the iOS and Android apps you always have the latest news at your fingertips. Exclusive to the app is a live feed during the show. The result: millions of unique visitors per month on the site and a firm 1st place as the most popular free app in the Netherlands.
The presentation of the farmers is the starting point of the season and the content.
The website ties all content together.
Lots of extra content for online that you never see on television.
The entire website is optimized for tablets.
Online exclusive: the miniseries Brother Wants a Wife.
Apps for iOS and Android with live feed, extra content and more.
The apps focus on 'Farmer Want a Wife on the go'.
Content planning around a single episode.
A world of online content is created around the show.
Client: KRO - production sites and content: KRO - production apps: Elements Interactive.
