Luxaflex blinds help to keep the cold outside and the warmth inside. How do you tell that story in a fun way? By using something everybody loves: snow globes. I created a set of four globes from scratch, two for winter and two special ones for Christmas. The globes feature working lights and a decorated Christmas tree.
The snow globes were used in a set of online videos and deployed across seven markets and multiple languages. In total, 122 versions were produced to target specific channels and audiences. Let it snow!
A 4 cm clay snowman and micro LEDs.
Hero content for the Luxaflex websites, in several markets.
Content for social media.
The campaign was rolled out on YouTube in several markets.
Four versions of the same basic scene.
Client: Luxaflex - agency: Cre8ion.lab - concept: Bas van Hout, Tim Schellekens - model building: Huib Maaskant - production: Cre8ion.lab.
