Luxaflex blinds help to keep the cold outside and the warmth inside. How do you tell that story in a fun way? By using something everybody loves: snow globes. I created a set of four globes from scratch, two for winter and two special ones for Christmas. The globes feature working lights and a decorated Christmas tree.
The snow globes were used in a set of online videos and deployed across seven markets and multiple languages. In total, 122 versions were produced to target specific channels and audiences. Let it snow!
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/be571bab-0374-42cd-92c5-b903fa933f40_rw_1920.jpg?h=95086924cf1da3cde11ebde72ffedfd5)
A 4 cm clay snowman and micro LEDs.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/46808d3e-df5e-4bb1-9ec1-84023c81eb9f_rw_1920.jpg?h=0b67d2fc70e469d3a1b41c38f6b86030)
Hero content for the Luxaflex websites, in several markets.
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Content for social media.
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The campaign was rolled out on YouTube in several markets.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/75598b8c-4485-4ed2-bd17-a70b7c8f7452_rw_1920.jpg?h=c775d4d2bdf2c6e8286b42f6a06718c1)
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![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/4dcf0de1-05a8-450b-8c22-5d0fd86f2f3e_rw_1920.jpg?h=d6ce70ba2330afbf8d8eb63827bc719b)
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![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/0237956c-43df-4411-8743-1f25a2438412_rw_1920.jpg?h=009857cca539417683225b9d3b57f000)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/46e79f3b-1995-4a5e-a4f7-f63ea442a87d_rw_1920.jpg?h=d11e4db503ad515c8f8403d8688c850d)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/a52a2b8b-d3b4-4143-bad8-b1224ceae0bd_rw_1920.jpg?h=9e8d40d0bc3a9b73ea6744da58e3c2e5)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/a750b91f-d586-4930-9b30-0830f41da355_rw_1920.jpg?h=da6084664e477a7baf22d87a695b9c45)
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Four versions of the same basic scene.
Client: Luxaflex - agency: Cre8ion.lab - concept: Bas van Hout, Tim Schellekens - model building: Huib Maaskant - production: Cre8ion.lab.