Kabrita makes infant nutrition based on goat milk. The small Dutch brand is growing rapidly in many countries, especially in China. That called for a brand re-alignment with a clear proposition and a consistent message.
The ingredients of Love Grows are a strong brand manifesto, a distinct visual language, and a clear tone of voice. You can feel Kabrita's heart beating everywhere, from adverts in media and promotions on the shop floor to events and social media.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/4e233d76-6b90-4e3f-9ff6-cfb205c58aac_rw_1920.jpg?h=35aaf128c5d5ed9431a0f44438a350c2)
The promise rolled out worldwide.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/204215ad-77a7-4bdb-bcb2-94fdd6663528_rw_1920.jpg?h=4fb7c68f93161850bb5df988606dbe9d)
Adverts.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/6b2a49dc-8980-4329-b3df-8dcbe29b64b5_rw_1200.jpg?h=133ae15ccf689662cf76f28865f6b0c6)
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![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/2f3d3de1-2bab-4c51-a91a-d016cae07168_rw_1200.jpg?h=b3f321cc4da77485c799bbd6aba6e7c8)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/2760c861-68e6-4b0b-98cf-506b7406a4c9_rw_1200.jpg?h=dedea959b6eed9469fbe812b7acf71c9)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/7be94fca-387b-4cdc-8579-25dbb4f58a00_rw_1200.jpg?h=a740972f94b66a897f6a116f58826823)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/86cbd8dd-fb56-4d76-adc8-d4286ae67872_rw_1200.jpg?h=8568fdee290b2798e19f8ba29efebf55)
Different adverts for different markets.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/fa8dd164-3ce9-476c-9c4d-1dae9b72e02f_rw_1920.jpg?h=5cf0fa69c1aca2a6ef14d5f31c862e88)
Advertorials.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/6ee973f0-7c7e-4afb-9cb9-77fa83cdc16f_rw_1200.jpg?h=7af678778090f842215eb9a44e34c5d8)
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![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/1950b337-6e16-4276-8a3e-3e7bcc83c899_rw_600.jpg?h=fb29af7815a565676e0e06c820b97930)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/8618ec45-586d-4e5e-ae16-673aaaded60e_rw_1920.jpg?h=7ad8e0ba12eedba79ff793c68fe753df)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/0b549d9d-ea52-4d0d-91a6-8dc1dd6348c2_rw_1200.jpg?h=a1ef6cd66d86678c66019694c99f71b2)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/db75cc89-742f-4153-bdc5-dd4f411402c4_rw_1200.jpg?h=96535307cd395ed080c640fa17739f23)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/69bf8247-d8b9-4db6-9097-b097ae7219bd_rw_1200.jpg?h=02a8620537445e286b374ae06379434c)
Point of sale kit.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/2e72755c-f38e-414c-b377-3e3e80b88f61_rw_1920.jpg?h=0b5a54e0cd1853e8bb61287e59bea73f)
Social content in clear formats.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/0a8e38d2-0403-4d67-a978-ca4b2682036f_rw_1920.jpg?h=d576d8f320319697845e9bf96170fd68)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/28ac7e36-b343-4f4c-905e-a41674a5781c_rw_1920.jpg?h=49a2ac77042a63524627938bd84033ea)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/83daf61e-6f8a-4e8d-86cb-8dc80653d360_rw_1920.jpg?h=16bfb441fa5a259d8c649e7f7baa98cd)
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![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/46582d9d-b0cf-4053-bc0b-9ebc73b4fbf8_rw_1920.jpg?h=61935c52ccba212f3673c1e64d6005e1)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/eb709cd7-4dc0-403e-b55b-d644e61163fb_rw_1920.jpg?h=d8abe2fc50e41e2e0e34d5e9a21b9bba)
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/41a163aa-87c4-4c10-ba68-ea11467da819_rw_1920.jpg?h=f529b272fb861749e8bd407491311238)
Second series of brand assets.
Agency: Goud Uberconnected – concept: Huib Maaskant, Thomas Aberson - copy: Huib Maaskant - art: Thomas Aberson, Roel Verhoeven – photography: Kees Rijken (1st series), Thirza Schaap (2nd series).