The Month of Giving wishes everyone in the world happy holidays on behalf of Miele. A beautiful loft houses a miniature Christmas village with all the trimmings. The village is full of small gifts. And I was asked to create it all from scratch. The timing was tight: five weeks from nothing to a finished diorama, including a Miele Experience Center, a furnished loft, and an accurate model of the first Miele factory.
The Christmas village plays the leading role in a number of short films. A different present is found in each film. The films have been deployed worldwide on digital media - from the USA to Hong Kong - and have also been shown as commercials on television in some markets. The diorama measures 1.40 x 0.80 meters and is made in 1:87 scale.
The Christmas village with the detailed Christmas market.
Hero content for the Miele websites, including in Italy.
Content for numerous posts on Miele's social media, both globally and in individual countries.
The campaign was rolled out on YouTube in many countries, such as Korea.
The Christmas village with all the scenes.
Building day and night for five weeks.
Client: Miele - agency: Wavemaker - concept: Tim Boom, Gerard Foekema - production: Leila de Zwart, Els Boskemper - director: Jorrit Stollman - film production: Nosh Food Films - model building: Huib Maaskant.
