FIT4FREE gives FREE a new, extra meaning: the freedom to be yourself. Any goal is beautiful because it is your goal. We invite everyone to write their goal on the wall at FIT4FREE. That shows your commitment to everyone and you can talk about it together. We celebrate this diversity in personal goals with a sympathetic campaign, PR, and content on social media. Because every goal is a beautiful story.
The wall became part of every FIT4FREE gym.
Promotional outdoor advertising.
Door to door flyers.
Free publicity in the national media.
Client: FIT4FREE - agency: Het PR Bureau - strategy and concept: Huib Maaskant, Bjorn Diemer, Ruben Cusell - art and copy: Bjorn Diemer, Huib Maaskant - rtv producer: Erika Vocking - director: Ich bin Nina.
