The 21st Century Beetle is the third generation VW Beetle. In communication, Volkswagen cuts back to the rebellious 1960s image of its predecessor. In those days, raising your thumb still meant hitchhiking instead of 'liking'. Hitchhike With A Like brings those two worlds together in an exciting Facebook game. Lift across Europe and meet a variety of characters, each with its own VW and soundtrack. Earn points and exchange them for prizes. Moreover, you have a chance to win a trip through Europe in the real 21st Century Beetle.
Awards: FWA Site of the Day, Eurobest Silver Interactive, Webby Awards Honoree, Cannes 2013 shortlist.
Choose your ride...
Client: Volkswagen - agency: DDB&Tribal Amsterdam.