The Aroma Red instant coffee from Douwe Egberts comes in beautiful glass jars. What do you do when the jar is empty? You don't throw them away, but you make something fun out of them! We came up with four different projects for four special editions of the glass jar. Each project became an inspiring tutorial on the Douwe Egberts website, with clear photos and a tasty social video. The photos and videos were all shot at the same time in my own home studio. Fun to do and even more fun to watch.

The challenge: create catchy content with these four special jars.

Social video - The bee hotel.

Social video - The mini aquarium.

Social video - The cycling adventure.

Social video - The insect candle.


Videos as a social media campaign.

Inspiration on the website of Douwe Egberts.

Client: JDE (Douwe Egberts) - agency: Born05 - concept: Huib Maaskant, Jens Olsen - crafts, photos, video: Huib Maaskant - account: Levi Raja Boean.

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