Europcar has the best matching rental car for every occasion. How do you communicate that for a pragmatic budget? With a smart fit-for-format approach, we were able to produce four films and various other resources in a single day. Such an efficient production calls for smart creative thinking from the start.
Traditional production versus Fit-For-Format.
Project poster.
Client: Europcar - agency: Merkle - concept, scripts, creative direction: Huib Maaskant - production: GIG
