Europcar has the best matching rental car for every occasion. How do you communicate that for a pragmatic budget? With a smart fit-for-format approach, we were able to produce four films and various other resources in a single day. Such an efficient production calls for smart creative thinking from the start.
![](https://cdn.myportfolio.com/72af4170a2b9f2b63fa27608297d05c5/ffd45832-71fb-4ef9-9c1e-db8109cc1c9f_rw_1920.png?h=5fd7ae2f9b5d9bcc3a8384d49e7681cf)
Traditional production versus Fit-For-Format.
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Project poster.
Client: Europcar - agency: Merkle - concept, scripts, creative direction: Huib Maaskant - production: GIG