Europcar has the best matching rental car for every occasion. How do you communicate that for a pragmatic budget? With a smart fit-for-format approach, we were able to produce four films and various other resources in a single day. Such an efficient production calls for smart creative thinking from the start.

Traditional production versus Fit-For-Format.

The main movie featuring all types of cars.

Your-enjoy-your-vacation car.




Project poster.

Client: Europcar - agency: Merkle - concept, scripts, creative direction: Huib Maaskant - production: GIG

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