Everyone in Amsterdam - and around the city - knows the Daklozenkrant (Homeless Newspaper). People sell this newspaper on the street to earn money for food and shelter. To attract a new target audience group and to give sales a new impulse, we developed a glossy magazine: RIJK.
The name literally means 'rich'. It is about the true richness you find on the street. It also gives the sellers a great pitch; they sell mental richness rather than news. And all of that for just a few euros.
The magazine is full of articles, made by the newspaper's editors and sourced from international partners. RIJK's prototype issue lays down the style of design and content. It is now up to the editors to turn it into a regular publication.
Client: Stichting Z - account: Michael Littaur - concept: Liat Azulay, Huib Maaskant - art direction: Liat Azulay, Gyor Moore - copy: Huib Maaskant, Hans van Dalfsen - contributors: Frederieke Sanders, Marilyn Donkor, Pim Spoor, Liselot M’charek-Rijsdijk, Hugo Mulder, @linksi, Hideaki Takematsu, Frans Karthaus, Jouke Bos.