How do you get closer to your target group as a beer brand? With a 'brand utility' that fits perfectly into all existing social media. The Amstel Teamlink helps amateur football players to manage their team. On Voetbal.nl, on your own sites, on your phone, ... wherever you and your teammates are. The amateur team of ex-pro Pierre van Hooijdonk plays the leading role in the Amstel Teamlink campaign.
Awards: SpinAwards 2009, San Accent 2009/2010, Esprix 2010.
The website tells you everything about the Amstel Teamlink.
Client: Amstel - agency: 2009 Amsterdam/Lab1111 - concept: Huib Maaskant/Martijn Sengers - copy: Huib Maaskant - art: Martijn Sengers - code: Remko Posthuma.