Huib Maaskant

Creative director, concept, copy

The best reason



Promotional campaign

You don't just drive a Volvo V60 or V40 for the eco tax discount, the comfortable seats of the powerful engines. You drive a Volvo for the world around you. Take the future friendly Volvo V60 Plug-In Hybrid. You really buy this car for your grand-grand-grandchildren. You get yourself the Volvo V40 with standard pedestrian airbag for everyone crossing the street. Of course you accept the tax discount, the comfy seats and all the horsepower into the bargain, right? In other words... The best reason for buying a Volvo V60 isn't even the V60 itself.

Out of home [1]

Out of home [2]

Out of home [4]

Double spread ad

Radio: V60 Plug-In Hybrid

Radio: V60 series

Radio: V40 series

Dealer ads

Billboard on the Volvo website

Promotional website

A good reason on the promotional website

Reasons are explained in video

Promo: win a 3D mini you

Enter your best reason to win

Visuals for Facebook posts

Dealer POS

Agency Grey Possible - copy Huib Maaskant - art Michelle de Boer