Huib Maaskant

Creative director, concept, copy

TNT Selfie Box



Employer branding

As a kick-off for TNT's new - The People Network - campaign we needed to get everybody on board. Enter the Selfie Box: a TNT package fitted with a tablet and an internet connection. 40 Selfie Boxes were shipped around the world through TNT's own network, taking selfies along the way. Each selfie was automatically uploaded to a special website. Resulting in a unique portrait of a unique company. And a fun way to get to know your colleagues.

Award: Esprix 2015

Case film

The Selfie Box

Landing page with selfies

Score in the country competition

Agency Red Urban