Huib Maaskant

Creative director, concept, copy

Farmer Wants A Wife



Website, tablet site, mobile apps

KRO's Farmer Wants A Wife is one of the biggest hits on Dutch national television. What can you add to that? Well, quite a lot. The new FWAW website is completely optimised for tablets, which turns it into a full-blown second screen application as well. The site offers up to date information on the show and the farmers. Plus exclusive, web-only, content like the series 'Twin-Brother Farmers Want Wives', 360 videos and additional footage.

The iOS and Android apps let you get your hands on the latest news. Exclusive for the app is a live feed during the show. The app also comes with a farm finder, which helps you locate a farm near you to play, to shop for food or to spend a day in the countryside. Before you go, you might want to check the farmer-flavoured weather forecast. The results: millions of unique visitors a month on the site and a number 1 position as the most popular free app in The Netherlands.

Home page of the new website

This season's episodes plus all previous years

Follow each farmer's story

Web exclusive: 360 panorama videos

The whole site is tablet proof

Upcoming episodes and events

Watch episodes and highlights on your tablet

Web exclusive: Twin Farmers want wives series

Special app for iOS and Android

App exclusive: live extra feed during broadcasts

App exclusive: find a farm

App exclusive: farmers' weather and wisdoms

Agency KRO - production sites KRO - production apps Elements Interactive