Huib Maaskant

Creative director, concept, copy



Radio and tv campaign

NPO is the Dutch Public Broadcasting Organisation. Their website lets you click from show to show and from watching live TV to catch-up viewing. Not just behind your computer, but thanks to the NPO app also on your tablet and smartphone. In other words: you can have it any way you want it. To tell this story, we rewrote the Dutch evergreen 'From back to front, from left to right' to a modern popsong. Every day situations and fitting footage from shows did the rest. Once you've heard this song, you will never forget.

Link: website

TVC/promo version A.

TVC/promo version B.

Radio promo version A.

Radio promo version B.

Agency Floodland - copy Huib Maaskant - art Tim Voors - music Nando Eweg - video MacGyver Amsterdam