Huib Maaskant

Creative director, concept, copy

Moving your world



Brand film and TVC

KLM's brand proposition is 'Moving your world'. How do visualise the feeling embodied in this idea? The initial idea was to create only a global brand film for social. The film turned out to resonate so well with the audience that a Dutch TVC was made from it too. A visual story that moves you.

Brand film (EN)

TVC cut-down (NL)

Bureau DDB&Tribal - copy Huib Maaskant - art Geert Jan Bijlstra